The Power Paradox

Accelerating Energy Innovation
Download the report to find out how 500 organisations are improving their energy strategy under the pressure of risk, cost and carbon.
How this report can help you
Hear from your peers
Learn how 500 businesses are tackling the power paradox, with in-depth insights from manufacturers like PepsiCo, retailers such as B&Q, Data Centre leaders, and many more organisations navigating energy strategy challenges and accelerating progress.
Understand barriers to energy innovation
Our research reveals how cost pressures, grid constraints, and rising carbon expectations are creating a “wait and see” mindset, and what leading organisations are doing differently to maintain momentum on energy resilience.
Discover energy resilience strategies
From hybrid energy models and onsite generation to flexible financing and external partnerships, we highlight practical approaches helping organisations move faster. Learn how to accelerate energy innovation in your organisation.
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Dialing up energy innovation

Energy strategy today looks less like a straight path and more like a finely tuned gauge, constantly shifting between competing pressures. Organisations are balancing cost, carbon, and resilience, with every adjustment carrying trade offs. 

This is where energy innovation becomes critical in helping businesses move the needle with confidence rather than compromise. By combining smarter technologies, flexible infrastructure, and data-led insight, companies can respond in real time to uncertainty while staying aligned to long-term goals. 

The power paradox lies in navigating these tensions effectively, turning complexity into control and ensuring each decision drives both immediate value and lasting progress.

From bright ideas to real impact

Energy innovation is firmly in the spotlight, with most organisations recognising its strategic importance, however; turning intent into action remains a challenge. 

Like a lightbulb waiting to be switched on, potential is there, yet hesitation keeps progress dimmed. Many businesses delay decisions in search of certainty, while internal resistance slows momentum even further. Energy innovation must move beyond ideas into implementation, supported by confident leadership and a willingness to act amid uncertainty. 

Closing this gap is essential to unlocking resilience, accelerating net zero progress, and ensuring innovation delivers measurable and lasting value; rather than stalled ambition.

of businesses are holding back, waiting for energy certainty before acting

Say that rising energy costs are accelerating operational innovation overall

of businesses are focused on balancing energy cost, carbon and resilience

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Energy innovation requires agility
“

Our long-term energy strategy isn’t static. We adjust it every year in response to regulatory shifts, market developments and cost dynamics.

- Archana Jagannathan Chief Sustainability Officer at PepsiCo EMEA

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