Some of the world’s best-known brands and CEOs say they remain committed to the plans for net zero that they had put in place previously. Far from reducing the ambition, COVID-19 has created a groundswell of interest from the public, investors and shareholders that is exerting pressure on businesses to maintain the pace of change.
However, the challenge of how to meet these ambitious targets often still remains, and companies that fail to show real progress might start feeling increased pressure from stakeholders and the resulting erosion of their brand’s value.
In our new Guide we explain:
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