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Leisure facilities can save up to £70m with a 10% improvement in energy use

How new energy strategies cut costs while improving customer experiences

In today’s highly competitive leisure market, who wouldn’t want to make savings that enable more investment in enhancing customer experiences?

The experience you provide is now the key driver in attracting and retaining customers. If you’re not providing the optimal heating, lighting and air-conditioning, for example, average customer spend and repeat visits will decline. But by taking advantage of new approaches to energy management, you can create the energy efficiencies that enable you to reduce costs and invest these saved costs in better customer experiences while protecting your margins.

How to relieve the pressure

From consumer trends, to rising costs, and the seasonal nature of many leisure businesses, there are many pressures that can prevent investment in customer experiences.

Crucially, there are also ways to relieve these pressures through the adoption of a customer-centric energy strategy – beginning with ambience. Customers may not pay much attention when you get the physical environment right, but you’ll soon know about it if you get it wrong.

From museums and libraries to leisure centres and casinos, creating the right ambience means different things to different settings. But it’s our conviction that what’s consistent across all of them, is the need for an energy strategy that ensures a consistently rewarding and uninterrupted leisure experience.

New energy approaches deliver satisfaction and savings

From aging infrastructure to modern buildings, we believe that new approaches to managing energy have opened up new opportunities to enhance customer experiences while protecting margins.

The significant savings that can be made by improving management of energy use, can free up opex and capex for investment in differentiating your offering from the competition – enabling you to create unique and memorable customer experiences.

At one state-of-the-art museum, for example, we installed a combined heat and power (CHP) on-site generation system that not only creates electricity, but also recovers most of the heat generated. This then provides heat and hot water for the museum in winter, plus air-conditioning and chilled water in the summer. The system cuts energy costs by £500k per annum.

Download our Perspectives Series article to understand how smart energy strategies deliver the right ambience, maximise your infrastructure efficiency, help with seasonal fluctuations and equip you with the ability to understand usage and monitor equipment to prevent downtime. Plus, discover the energy strategies we believe you should prioritise to stay competitive.

Learn more about our approach for leisure organisations here.



Carbon Trust Sports & Leisure Sector Overview, 2018