Just 1°C reduction in leisure facility temperatures saves 8% energy usage
Why new energy strategies don’t just reduce costs, but also build more sustainable brands
According to research by IPSOS, 68% of people agree that in the future, the most successful brands will be those that make the most positive contribution to society, beyond just providing good products and services. Millennials expect business to be a force for positive social impact.Yet Centrica’s own research has revealed that for 24% of leisure businesses surveyed, “ensuring environmental and sustainability targets are met” is a ‘top three’ challenge for the next 12 months.
So, how do you go beyond a tick-box exercise, and harness the power of energy to support your wider business strategy? It starts with recognising that better energy management doesn’t only mean meeting external environmental targets or internal cost saving objectives. It can also strengthen your brand by demonstrating your commitment to sustainability.
Consumers’ spending decisions are now increasingly influenced by their perceptions of a brand’s green credentials, so being seen as environmentally friendly by cutting energy consumption and emissions can have a hugely positive impact. For leisure firms in particular, given the significant environmental impact of your operations, having the right energy strategy can differentiate you from your competitors, attract new customers and drive loyalty.
Demonstrating your commitment through energy efficiency
So, what is the right energy strategy? How can it help you demonstrate your commitment to the environment, build your brand and safeguard loyalty?
It’s all about efficiency. And it’s never been more achievable than now. We believe new, more efficient, lower-carbon approaches to generating and managing energy are key to creating a positive sustainability profile.
From leisure centres and casinos to theme parks and sports stadia, there are numerous opportunities for reducing carbon emissions. Opportunities that many leisure brands are already taking advantage of. If you don’t act now, we’re convinced you could be left behind.
Lighting in leisure centres, for example, can account for up to 20% of total energy costs. Using occupancy/daylight sensors and low energy lighting can cut usage and costs significantly. In casinos, lighting accounts for as much as 30% of the electricity bill. Retrofits with LEDs can make major inroads on this cost.
Retro fitting theme parks’ older rides with state-of-the-art motors and high-efficiency compressors automatically ramps power up and down as required. For sports stadia, automated control systems allow better control over equipment during unoccupied periods, reducing the impact of peaks and troughs.
Monitor and report to demonstrate progress
Fully realising the benefits of sustainability initiatives requires easy reporting on the progress you’re making. You need to be able to visibly demonstrate your commitment – especially with new audiences for sustainability information, like investors and regulators, now calling for more and better performance data.
For your brand to flourish, we believe that prioritising sustainability is no longer a choice – it’s a necessity. Achieving your environmental goals doesn’t have to be prohibitively expensive or difficult to implement, and can lead to operational improvements and significant financial savings.
Download our Perspectives Series article to understand how more efficient and renewable technologies can reduce your carbon emissions and energy consumption; new insight and analytics solutions can help you identify opportunities to improve energy efficiency across your facilities; and effective reporting systems can help you demonstrate your sustainability. We set out the energy strategies we believe you should prioritise.
Learn more about our approach for leisure organisations here.
 Ipsos Global Trends Survey, 2016;  Deloitte Millennial Survey 2017;  Centrica Power of Power Research, Nov 2017;  Carbon Trust & Leisure Sector Overview, 2018;  Carbon Trust & Leisure Sector Overview, 2018